My commercial for Nostalgicism: A man who is not Asian is not in front of his computer and is not crying and the song “Redneck Woman” is not playing in the background.

Since I no longer have a TV, commercials have not really been a major part in my life like they used to be. Whenever I encounter ads, it’s mostly through either YouTube or podcasts. And, of course, it’s usually the same 15 ads. Lately, I’ve been coming across this commercial from Wells Fargo, and it leaves me in a state of confusion every time I see it.

I’m confused by everything in this commercial. If they’re rebuilding their image, a montage of random people with a Black Keys song isn’t the best way to go about it. The commercial just doesn’t match their intention. I’m not thinking, “Oh, great. They’re trying to rebuild their image! They’re making changes!” I’m thinking more along the lines of, “Oh, it’s nice that I recognize this song, but why are these people smiling?”

If they wanted to change their image to a more positive light, then I would have gone the Publix route. Something sentimental and heartfelt with subtle instrumental music that will fit in with a Hallmark commercial.

Of course, there are commercials that can pull you right with the right song and the appropriate visuals.

Some just need a light upbeat song and a cute story line.

Some don’t even need a story. They just need an upbeat song and a montage of random people.

While others have more complex stories.

Seriously who would know that this came from Windex? You go, Windex.

Having the right song in a commercial is crucial. It must fit with the story you’re trying to tell. Your intended customer must relate to it. And, most of all, it must appeal to Asians.

3 thoughts on “My commercial for Nostalgicism: A man who is not Asian is not in front of his computer and is not crying and the song “Redneck Woman” is not playing in the background.

  1. Some of those ads are just weird and usually, you don’t know what they are selling or who their target demographics is though I do appreciate the whole fun of some of the adds. Of course, I don’t listen to popular music so that sort of musical ads always scares the shit out of me when I either accidentally click on it or it plays from a Youtube video.

  2. I rarely see TV ads now because we only watch Netflix, YouTube or DVDs. I always find it really weird seeing ads at the cinema now because they’re so unfamiliar to me and some are just weird. I think people think it’s weird when I look surprised at an advert as well, because most people have seen them all thousands of times.

    I definitely agree that the song needs to be right. Some songs have made ads so memorable!

  3. I agree. You gotta have the right music, or its just, well odd. They do sometimes pick weird music for commercials.

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