When hashtags and memes ruin anti-tobacco ad campaigns

I am sure it’s to no one’s surprise when I say things have gotten progressively worse when it comes to television. Our society is drowning in crime procedurals. Cartoons of today are nowhere near as good as cartoons from over 10 years ago were. Worst of them are, HGTV is no longer showing home decorating shows. It’s really depressing. Now, things have gotten even worse. The Truth, an anti-tobacco ad campaign, has had a makeover to appear to a younger generation, and it’s not pretty.

Started in 1999, The Truth’s main objective is to educate the younger generation about the truths of the tobacco industry. Over the years, it’s gone through several different campaigns. They first started with commercials that were dark and sent a powerful message. The first commercial they released in 2000 showed a group of people dumping 1,200 empty body bags in front of a big tobacco company in order to symbolize the amount of people who die each day (at the time) from smoking. Toward the mid 2000s, they aired commercials that were lighter where group of people sang songs that mocked the tobacco industry. They then did a total 180 when they showed commercials featuring ex-smokers with various defects. They’re very similar to the Tobacco Free Florida commercials. I will do everyone a favor here and not link to these videos. They’re quite disturbing, and I do not want to scar anyone for life. Since 2014, they have decided to get away from being rebellious, serious and informative, and stated a campaign aimed toward teenagers and college students to stop teenage smoking. The aim is to end teenage smoking. Yeah, good luck with that. You need more than memes and hashtags to stop any demographic from smoking.

Not surprisingly, I like the older commercials better. Sigh. I’ve officially become one of those people who shouts “BRING BACK THE OLD STUFF.” Well, at least it fits with my blog.

2 thoughts on “When hashtags and memes ruin anti-tobacco ad campaigns

  1. I don’t think adverts can help end teenage smoking. It’s always going to happen, and surely they’d just want to rebel against the campaign?

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